Fashioning Spaces

Thom Mayne Awarded the 2005 Pritzker Architecture Prize
Bernard Tschumi Architects to Design West Diaoyutai Tower, Beijing
Mecanoo to Design the Theatre in Spain

Memorial Writing:In Tribute to Philip Johnson
Peter Eisenman /Kenneth Frampton / Michael Graves / Phyllis Lambert / Terence Riley

Fashioning Spaces

Architectural design plays a major role in brand building for corporations, that is, in building the identity of corporate brands. In a complex society in which information is exchanged in multiple dimensions, architecture is called upon not only to help maintain the presence of a corporate brand but to communicate messages important for the improvement of the corporate image or the advancement of particular business strategies. Corporate buildings are also expected to contribute to society over the long term as centers for the improvement of the urban environment. Demand by clients for architectural designs that contribute to brand building is growing. Architects will have to engage in various trial-and-error attempts to achieve such an objective. Reflecting this trend, many recent buildings have made conscious attempts to help build the corporate brand. Creating an attractive architectural space of course improves the image of the corporate brand, but there are also instances where the architecture itself is an attempt to shape the future of a corporation. There are many efforts underway to create buildings that, even as they win acceptance from society, enhance a corporate brand image and present the corporate raison dtre. This special issue focused on the expectations clients have of architecture and on designs intended by architects to meet the expectations of clients. It introduces, primarily by means of interviews and essays, various examples of architectural design that are involved in brand building.

Conversation: Dentsu as a Brand Building Enterprise
Yoshiko Kabasawa, Kazuhiro Mawatari and Tetsu Goto from Dentsu

Virgin Atlantic Clubhouse / Terminal 4, John F. Kennedy International Airport
SHoP / Sharples Holden Pasquarelli

Essay: Virgin Atlantic Airways New Upper Class Suite. Design PearsonLloyd
Luke Pearson

Exhibition Airworld Design and Architecture for Air Travel
Vitra Design Museum

Essay: Selfridges Birmingham... from the Inside
Angus Pond

Essay: Prada LA: Chatter about the Global Brand
Michael Speaks

Essay: Art of PRADARCHITECTURE Waist Down Exhibition by AMO/OMA
Shohei Shigematsu

Essay: Apple High-Profile Stores
Karl Backus / Bohlin Cywinski Jackson

Fnf Hfe, Five Courtyards for the Munich City Centre
Herzog & de Meuron

Rehabilitation of Santa Caterina Market
Enric Miralles + Benedetta Tagliabue

Essay: Ginza is Back!
Mark Dytham

Richard Collasse / CHANEL

Text: 3 Questions about CHANEL GINZA BUILDING
Peter Marino

Interview: A House Full of Art
Kozo Fujimoto / Herms Japon

Exhibition Design: air de temps 90X90
Tokujin Yoshioka

Essay: Maison Herms Extension Project
Frank la Rivire / RPBW-RDAI

Interview: Art and Interior of BARNEYS NEW YORK

John-Paul Philippe

Interview: 15 Years with BARNEYS NEW YORK in Japan

Katsuhiko Taniguchi / BARNEYS JAPAN

Interview: Space Design in Ginza for BARNEYS NEW YORK
Jeffrey Hutchison

Louis Vuitton Ginza Namiki Store
Jun Aoki

Interview: The Labyrinth inside the Volume: The Exterior Finish as Architectureand the Depth of Ornament
Jun Aoki

Designer Profiles: GSX as Wearable Townscape
Noritaka Ishida